June 5, 2024

A fabulous alignment | De'Edra Williams | TDSU Ep. 26

De'Edra Williams is ready for an evolution, and she's here to tell us how alignment will play a pivotal role.

De'Edra Williams is ready for an evolution, and she's here to tell us how alignment will play a pivotal role.

⏱️ Timestamps:
00:01:32 - Customer success 4.0
00:02:52 - The evolution of customer success
00:04:03 - How we got here: CS 3.0
00:05:14 - Understanding the "Why"
00:06:34 - Tension between value realization and revenue growth
00:07:45 - Alignment with sales
00:09:10 - A necessary symbiosis
00:10:21 - Clarity in leadership
00:11:35 - Like, comment, and subscribe!

📺 Lifetime Value: Your Destination for Customer Success content
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Website: https://www.lifetimevalue.show
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🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with De'Edra Williams:
De'Edra's LinkedIn: https://www.linkedin.com/in/deedraswilliams/

De'Edra Williams Profile Photo

De'Edra Williams

SVP Customer Success - EdTech

De'Edra S. Williams is an Advisor for Women in Customer Success. She is the former Senior Vice President (SVP) of Customer Success for CompTIA. As a Customer Success Leader, De’Edra is responsible for helping customers achieve their desired business outcomes and ensures that companies maximize revenue growth.

Prior to CompTIA, De’Edra was Vice President of Customer Success for Arturo, Customer Success Executive for SAP Ariba, Customer Success Director for Salesforce, Principal at Wipro Technologies.

Ms. Williams holds an MBA from the University of Texas – Dallas. She received her undergraduate degree from Texas Woman's University.

Ms. Williams was recognized by the University of Texas at Dallas (UTD) for her recent endowment to UTD’s Economic, Political and Policy Sciences (EPPS) with the dedication of the “De’Edra S. Williams Pursuit of the Possible Resource Room”.

Ms. Williams is a recipient of Southern Methodist University’s Profiles in Leadership award. The award recognizes the accomplishments of women who have made a significant impact on the city of Dallas and on the quality of life for women overall.

I am inspired by CS because I believe that CS is at the core of every company’s ability to grow revenue and help customers achieve their desired business objectives.

I am passionate about being a WoCS Chapter Lead because Dallas does everything Big D style.