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March 26, 2024

Episode 26: Common Misconceptions about Customer Success

Customer Success can mean a lot of different things to different people. But, what is CS *not*? The guests cover their favorites.

What you don’t do determines what you can do.”

- Tim Ferriss

 

We in Customer Success spend a good deal of time talking about what it is that we *do* (almost anything, depending).

 

But there is an art to saying no, and KNOWING when to say no.

 

Now, we can't possibly tease the totality of that spicy meatball out in one hastily put together (but certainly not written by AI) social media post, but we can pull the curtain back just a bit on some of the things a CS leader, individual, or overall group *shouldn't* be doing, or thinking.  With a load of caveats, of course.

 

In this episode of Lifetime Value, we tackle:

 

🔝  What takes precedence over everything else when "doing" Customer Success.

🙊  Perhaps the most OVER-valued skill for CSM's to have.

💸  How it is Customer Success and Sales are the SAME, as well as how they're VERY different.

📈  On that note, how important is the commercial motion is to a Customer Success department's longevity overall?

🎩  When and how to spin up a CS practice to begin with.

 

Greg Daines gives it to us straight, and even offers that a lot of us practitioners shouldn't even *be* in CS, based on our ability to do one thing in particular.

 

David Epperly keeps it all in perspective for us.

 

Rachel Provan is her usual self - she tears us down only to build us back up smarter and stronger.

 

And Kristi Faltorusso likely alienates a healthy subset of the CS community (and has our best face yet for our episode cover, see below).

 

Show page: https://www.lifetimevalue.show/26

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This season of Lifetime Value is sponsored by The Segment, a new kind of Customer Success newsletter bringing you the latest news, analysis, and references only true Lifers will know.  Subscribe today by clicking lifetimevalue.link/subscribe or send us an email at subscribe@lifetimevaluemedia.com.

Season 2 Guests: Kristi Faltorusso, Greg Daines, Dan Ennis, Alex Turkovic, Jeff Kushmerek, David Epperly, Mohammed Alqaq, Rachel Provan, & Stijn Smet

The video version of this show uses copyrighted material in a manner that does not require approval of the copyright holder. It is a fair use under copyright law.

Kristi Faltorusso

CCO

Kristi Faltorusso is a distinguished Customer Success Executive, recognized for her exceptional expertise in building, scaling and transforming Customer Success organizations within high-growth B2B SaaS companies. With a career spanning over 12 years, Kristi has been instrumental in guiding numerous companies through the strategic redefinition of Customer Success, resulting in heightened retention rates, sustained revenue growth, and amplified customer advocacy.

Having held pivotal roles in renowned organizations such as BrightEdge, Sisense, BetterCloud, and IntelliShift, Kristi has consistently demonstrated her leadership prowess in steering Customer Success and Experience teams. Presently, as the Chief Customer Officer at ClientSuccess, a leading provider of Customer Success Management solutions, Kristi spearheads Customer Success, Technical Support, and Consulting initiatives. In her current capacity, she continues to drive transformative outcomes, aligning her passion for customer-centric strategies with a commitment to delivering unparalleled value.