From WFU: 😩 We ignored our smallest customers
Do you give more attention to your customers with the household names than you do your small-time companies?
...no? Well, then you haven't quite fucked up like we have.
In this episode, another guest joins us as we share our struggles with giving preferential treatment:
00:00:00 - Intro
00:02:08 - Overlooking SMB accounts
00:04:34 - The allure of enterprise clients
00:06:00 - Reframing SMB value
00:09:14 - Lessons from enterprise pitfalls
00:13:16 - Melanie’s mid-market insights
00:18:41 - The power of customer praise channels
00:23:03 - Adjusting standards for SMBs
00:30:37 - Building scalable customer communities
00:33:47 - Wrapping up
And hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.
Reach out to Melanie: https://www.linkedin.com/in/melanie-faye/
Reach out to Stino: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/
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