Dave Jackson

Founder; CEO; Coach; Author; CS heretic

Founded B2B survey software vendor Clicktools in 2000, one of the UK’s first pure play SaaS companies and Salesforce’s first European software partner.

Led it as CEO for 15 years taking it through two transactions; selling 49.9% to Survey Monkey in 2010 before arranging a total sale in 2024.

Now coaches SaaS CEOs on building GTM that takes a company-wide approach placing measurable results to customers that translate into profitable revenue for customers. His fourth book, Customer-led growth describes the principles and frameworks for doing this.