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Sheryl Hawk

Sheryl Hawk Profile Photo

SVP Customer Success

More of an About Me:
"As an outcomes driven Customer Success leader I excel at mapping the entire post sale customer journey; understanding not only why customers churn -- but why they renew. I utilize that information to build cross functional alignment around the voice of the customer (VOC), building a customer centric mindset across the company -- my superpower.

In my last role as SVP CS at Alyce, I rallied the company around customer outcomes and increased retention from 60% to 92% in 18 months, greatly assisting in a successful acquisition. Prior to that, at Verity I integrated the post sales teams of a company we acquired shortly after I joined and improved retention of the combined company from 91% to 100% in 1 year. I have joined and successfully built and operationalized CS improving retention at companies ranging from $6MM ARR to $100MM ARR in a variety of industries, including: MarTech, RevTech, FinTech, Cyber Security, Ecommerce & Conversational AI.

I also believe strongly in the value of mentorship and enjoy both building teams and working with existing teams to maximize their potential -- while at the same time helping the company hit its goals."

June 10, 2024

ICP & TAM, IYKYK | Sheryl Hawk | TDSU Ep. 29

Sheryl Hawk has a PSA for all the Lifers: your ideal customer profile is not your total addressable market is not your persona. She works with the guys on untangling the three.

Episode page